UNIVERSITY COALITIONS for GLOBAL HEALTH

This toolkit is a collection of the “best practices” of the UCGH advocacy organizations. It provides a tutorial for students and national coordinators on how to run an effective campaign for global health.

Download the UCGH Action Guide (PDF, 176 KB).

Terms to Know

• Campaign – A series of actions that are linked together for accomplishing a specific goal within a particular timeframe.
• Goal – what you want and can design an advocacy campaign around. Advocacy goals can be short term, medium term, and long term.
• Target – the person who has the power to give you what you want (your goal) and over whom you can influence.
• Tactic – is a demonstration of your power. Tactics, or action, include things like letter writing and meeting with your congressional representative.
• Ask – is what you want, specifically, from your target. Asks might include signing a particular bill.