Media and Publicity Toolkit

This toolkit includes ways to utilize the media to publicize your issues.

Working with the Media
Writing for the Media

Media coverage is crucial to the success of any global health movement. It is through the media that we have the best chance of influencing public opinion. Good media coverage is a balance between local and regional or national coverage.

Types of media opportunities…

• Newspapers – don’t forget your school paper
• Television
• Magazines
• Journals
• Radio
• Internet

A good news story includes…

• Controversy
• Local interest
• A hot topic
• People of interest
• New information
• Proper timing/ coordination with a historical day